Get a feel for the company culture by reading the tone of the job posting and researching the company online. If you’re applying to a corporate job, your cover letter should be more formal than if you’re applying to a startup. Match the tone of your writing to the company culture. Keep this brief, your cover letter shouldn’t be a biography. If you were away from the workforce for an extended period of time, explain the real-world skills you learned in that time that are relevant to the position you’re applying to. If you went back to school, explain that you made that choice to gain deeper knowledge. If you have gaps in your work history, you can offer a brief explanation why. Your cover letter can provide a deeper insight into your job history. Mention the skills that are your strengths in your cover letter and use examples to back them up. These soft skills are harder to highlight in your resume, so the cover letter is the place for you to showcase them. Soft skills such as communication, problem solving, and creative thinking are extremely valuable and desirable to employers. The point isn’t to just say that you’re good at something, it’s to show how you’re good at it. Elaborate on how you use your data management skills and the results that you’ve achieved by using those skills. Don’t just say that you are great at data management, illustrate it. Just like adding quantifiers, examples make a much greater impact.
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